Amazon design,
explained.

Amazon listing design, written down: what a gallery set and A+ content cost, what Amazon requires of a main image, why traffic stops converting, and how an AI assistant reads a detail page it cannot see. Written by the studio that builds them, usable whether or not you hire us.

Costs and hiring

What Amazon listing design actually costs, who does it at each price, and how to brief a designer so you get back what you paid for.

How to brief a designer for Amazon listing images

A complete brief for Amazon gallery images has five parts: the buying objection, the slot map, product truth, brand rules and the technical spec. Here is what to put in each one, and the template we hand clients.

Working together9 min read

When something goes wrong

A suppressed image, traffic that does not convert, a listing that slipped. Diagnosis first, in the order a page actually fails.

Why your Amazon listing gets traffic but no sales

Traffic without sales is a conversion problem, and it has five common causes. Here is how to tell which one you have in about twenty minutes, and which ones are worth fixing first.

Diagnostics11 min read

How to audit your own Amazon listing in 30 minutes

A seven-step audit you can run yourself, in half an hour, with no tools beyond your phone and Seller Central. It finds the three things that are usually wrong before you spend money redesigning anything.

Diagnostics11 min read

Why Amazon suppressed your image, and how to fix it

A suppressed image usually means the main image broke one of Amazon's presentation rules. Here is how to find which one, fix it, and get the listing back up, plus the four rules that cause most suppressions.

Compliance8 min read

Choosing a studio, market by market

How to pick an Amazon design studio from where you sell: marketplace, language, units, seasonality and what a fair price looks like locally.

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send the ASIN.

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25 articles published