01
Gallery 01 / 07
Auri Lumen
Massage candle · BeautyDark, quiet, and priced like it. In a category that shouts, restraint is the loudest move available.
- Brand identity
- Gallery
- A+ content
- Packaging
Amazon design studio · AI optimized
Sell more
on Amazon.
AI optimized
design.
Brands we design for
Recent work
Recent work.
Gallery, A+ content, packaging and brand systems. Supplements, pet, kids, home and wellness.
01 / 09
Full archive on Behance
What we do
Everything a shopper sees
Everything a shopper sees
before they decide.
Listing images
The full gallery, built as one argument instead of seven separate pictures. Mobile-first.
7 slots · 2000×2000 · mobile-checked
A+ and Premium A+
The education the gallery cannot fit. Comparison charts, brand story, cross-sell.
970×600 modules · hover hotspots
Main image
The one image that wins or loses the click. Compliant, and still louder than the row it sits in.
85% frame fill · pure white ground
Storefront
A branded destination instead of a folder of ASINs.
Multi-page · shoppable tiles
Packaging
Structure, dielines and artwork made for the unboxing that ends up in a review photo.
Dielines · print-ready · FBA-safe
Brand identity
Naming, verbal identity and a visual system, when the product deserves more than a logo.
Strategy → system → guidelines
What we do differently
We design for both.
The person scrolling, and the assistant answering.
READER 01
The shopper
Ten seconds, on a phone, thumb moving.
- Reads four words per image, at most
- Wants to know it fits and is worth the extra
- Leaves the second a doubt goes unanswered
Won with art direction
READER 02
The assistant
Decides if you make the answer at all.
- Takes the whole page as one document
- Rewards specific attributes over adjectives
- Skips any page that contradicts itself
Won with structure
The method
The Two-Reader Method.
Five steps, in this order. The order is the method. Skip step one and you redo step three.
Read both readers
Reviews tell you what the shopper doubts. Search terms tell you what the machine believes about your category. Both go in the brief.
Map the sequence
Which slot answers which question. Approved on wireframes before a pixel is designed.
Design for the human
Art direction, photography, layout. Checked on a phone at real size.
Structure for the model
Title, attributes and A+ text written so the page reaches one clear conclusion about what this is and who it suits.
Verify and ship
Compliance pass, then upload. Four weeks of conversion reading. A slot not earning its place gets replaced.
Packages and pricing
Published, because
Published, because
you should not have to
book a call to get a number.
Fixed scope, fixed price, fixed turnaround, in US dollars. Built for founders launching real products, not for enterprise retainers. Most agencies charge this for a copy rewrite alone. You get the images, the A+ and the structure underneath.
- A short video, not a form letter
- The three things costing you the most
- An honest answer on whether you need us
- Slot-by-slot gallery teardown
- Review and objection analysis
- Structure read: how a model parses your page
- Prioritised fix list, ranked by impact
- The $149 comes off any project you book after
- Seven images, wireframed and approved first
- Main image, compliance-checked
- Mobile legibility pass at real size
- Alt strings written for the second reader
- Source files included
- Standard module layout and art direction
- Comparison chart across your catalogue
- Brand story panel
- Machine-readable text, not text baked into art
- Full-width premium modules
- Hover hotspots and interactive comparison tables
- Video module direction and placement
- Q&A and navigation carousel
- Machine-readable text throughout
- AI-Ready Audit included
- Full seven-slot gallery
- A+ Basic content, or Premium for $200 more
- Title, bullets and attributes rewritten for both readers
- Four weeks of conversion reading after launch
Additional variation$99Same direction, applied across colours, sizes or flavours
Extra A+ module$79Added to an existing A+ build
Storefront page$249Per page, design and build
Brand & packagingQuotedNaming, identity, dielines, artwork
More than five SKUs? A catalogue programme costs less than ordering package by package, and keeps every listing consistent for the second reader. That conversation starts with a call.
Book a strategy call
Plain answers
What is Amazon
What is Amazon
A+ content?
Amazon A+ content is the enhanced description area below the fold of a product page, available to brand-registered sellers. It replaces plain text with image and text modules, comparison charts and brand story panels, and it is the space where a listing explains what the gallery does not have room for.
A+ content is not indexed for keyword search. Its job is conversion: answering what a shopper still wonders after the gallery, and cutting returns by setting the right expectation.
The split we work to: the gallery sells, the A+ educates. Anything needing more than four words belongs below the fold, not stacked onto an image someone is thumbing past.
Freelancer, marketplace, or studio?
| What you get | Cheap marketplace | Solo freelancer | AND creative studio |
|---|---|---|---|
| Review research before design | No | Sometimes | Every project |
| Wireframes approved first | No | Rarely | Always |
| Amazon policy and FTC check | No | Depends | Built into the process |
| Mobile-first layout testing | No | Sometimes | Every slot |
| Packaging and brand in the same hands | No | Rarely | Yes |
| Post-launch conversion read | No | No | Four weeks, included |
Questions
Before you ask.
01How long does a full listing take?
A complete set, meaning gallery plus A+ content, takes two to three weeks from kickoff. Week one is review research and wireframes, week two is design, week three is revisions and upload-ready files. Packaging and brand identity run on their own timeline.
02Do you write the copy or only design it?
Both. The words on an image are design decisions, not something handed over afterwards. Copy comes out of the same review research that shapes the layout, and every claim is checked against Amazon's policy before it ships.
03Do I need Brand Registry for A+ content?
Yes. Amazon A+ content is only available to sellers enrolled in Brand Registry, which requires a registered trademark. If you are not enrolled yet, we start with the gallery and packaging, and the A+ follows once you are approved.
04Can you work from renders instead of photos?
Yes, and often we should. For products where photography cannot show the mechanism, 3D renders and cutaways explain in one image what a photograph needs three to imply. Amazon's main image rules still apply to the first slot.
05What do you need from me to start?
Product samples or high-resolution photography, your ASIN if the product is live, and access to your reviews. If you have Brand Analytics or a search-term report, send it. Everything else we build.
Next step
Tell us which product
Tell us which product
is underperforming.
Send the ASIN. You get a ten-minute video of us going through it, free, whether or not we end up working together.
hello@andcreativelab.com